Photography Studio Production Workflow
Use Case
ActorAction
Retailer- Identify Products for sale through the Retailer
Retailer- Order Product Samples from Retailer's Vendors for shipment to Photo Studio
Studio- Receive Products
- Warehouse Products
Studio- Define Photo Layout and Photography Requirements associated with each Product
Studio- Request Product from warehouse
Studio- Photograph Product
- Submit Photo Proofs for Retailer Review
Studio- Breakdown layout
- Return Products to Warehouse
- Await Approval and/or Feedback from Retailer
Copywriters- Develop Advertising Sell Copy for Print and Online Advertising Channels
- Submit Advertising Sell Copy for Retailer Review
- Await Approval and/or Feedback from Retailer
Retailer- Provide Approvals and/or Feedback to Studio and Copywriters
Studio- Reshoot based on Retailer's Feedback
   or
- Submit Approved Photos to Retailer's Advertising and Marketing Teams
- Release Product for Return to Retailer's Vendors
Copywriters- Rewrite Sell Copy based on Retailer's Feedback
   or
- Submit Approved Sell Copy to Retailer's Advertising and Marketing Teams




PAPERLESS
WORKFLOW
EXAMPLE
OBJECTIVE:
Shoot Thousands of Photographs and Write the associated Sell Copy very quickly. Get it Approved quickly and efficiently.

The challenge was getting the thousands of product to the studio, warehouse them until they were shot, hold them until the approvals, and then when they were approved, return the products to their manufacturers.
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