| Actor | Action |
|---|---|
| Retailer | - Identify Products for sale through the Retailer |
| Retailer | - Order Product Samples from Retailer's Vendors for shipment to Photo Studio |
| Studio | - Receive Products - Warehouse Products |
| Studio | - Define Photo Layout and Photography Requirements associated with each Product |
| Studio | - Request Product from warehouse |
| Studio | - Photograph Product - Submit Photo Proofs for Retailer Review |
| Studio | - Breakdown layout - Return Products to Warehouse - Await Approval and/or Feedback from Retailer |
| Copywriters | - Develop Advertising Sell Copy for Print and Online Advertising Channels - Submit Advertising Sell Copy for Retailer Review - Await Approval and/or Feedback from Retailer |
| Retailer | - Provide Approvals and/or Feedback to Studio and Copywriters |
| Studio | - Reshoot based on Retailer's Feedback or - Submit Approved Photos to Retailer's Advertising and Marketing Teams - Release Product for Return to Retailer's Vendors |
| Copywriters | - Rewrite Sell Copy based on Retailer's Feedback or - Submit Approved Sell Copy to Retailer's Advertising and Marketing Teams |